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When three students from the M.S. in Digital Marketing and Media stepped into the Best Diplomats USA 2025 Conference, they expected debate, dialogue and diplomacy. What they did not expect, at least not so vividly, was the realization that entrepreneurship and diplomacy, when fused together, can directly shape peace, justice and opportunity in post-conflict regions.

Read the story on the Katz School blog.

At the 41st Marketing Club of New York Silver Apples Awards Gala—a celebration of the industry’s most accomplished and generous leaders—Lou Cohen, a Katz School industry professor of digital marketing and EY’s Americas Chief Digital Officer, received the “Apple of Excellence” award for Advocacy.

Read the story in the Katz School blog.

Three Katz School international students, including two from the digital marketing and media master's program, volunteered to share their experiences from their country of origin with New York City public school children as part of One to World, a New York City–based global leadership and cultural exchange program.

Read the story in the Katz School blog.

At the Katz School’s Graduate Symposium on Science, Technology and Health, Sagarika Shrestha, a graduate of the digital marketing program, explored how social media platforms function as informal “third places” where students cultivate identity and community beyond the confines of home and classroom in her study, “Beyond the Classroom: Shaping Student Identity Online.”

Read the story in the Katz blog.

At the Katz School’s Graduate Symposium on Science, Health and Technology, Vani Nair and Sheera Kraitberg, two students in the M.S. in Digital Marketing and Media, unveiled a strategic go-to-market plan for a groundbreaking surgical device developed by Healers, a medical technology start-up, which addresses one of the most common but outdated surgical procedures in medicine: the sternotomy.

Read the story in the Katz School blog.

Chengkun Yao, a student in the M.S. in Digital Marketing and Media, is co-author of a study introducing a novel game theory-driven framework that optimizes reward policies in the sharing economy, boosting user engagement and platform sustainability.

Read the story in the Katz School blog.

A Katz School student team's proposal to reform the New York City subway system is a finalist in a business case competition sponsored by the Zicklin School of Business at Baruch College.

Read the story in the Katz School blog.

Loretta Ching’andu joined a panel discussion on “Financing Female-led Innovation and Entrepreneurship," hosted by the Justina Mutale Foundation for the 68th session of the United Nations Commission on the Status of Women.

Read the story in the Katz School blog.

On Friday afternoons, Zak Benarroch, a 2021 graduate of the Katz School’s M.S. in Digital Marketing and Media, leaves the office early and his co-workers at Goldman Sachs barely notice. They know he’s heading to the Fifth Avenue Synagogue on the Upper East Side to prep for services.

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Two recent Katz School graduates drew rave reviews for a marketing plan they developed to help launch Piggy, a mobile content creation app, as part of their student capstone project.

Read the entire story in the Katz blog.

Growing up in Mumbai, Himali Katti, a Katz School Digital Marketing and Media student, was a dreamer. The self-described introvert recalls “getting lost in my own world while classmates played around me.” My teachers and parents constantly chided me to get my head “out of the clouds.” So, for a time, she did.

As fashion comes to grips with its own responsibility in the climate crisis, the concept of sustainable clothing, whether remaking old clothes or re-engineering used fabric, is starting to take root in the consciousness of American consumers.

Read the story in the Katz School blog.

New York City is home to an infinite number of marketing clientele, from Wall Street to the city’s approximately 2 million small businesses including restaurants, theaters, shopping and luxury hotels. With such diverse businesses, this regional urban economy tops the list of one of the best places to find marketing jobs. 

New York City also has a rich history of advertising and is home to several global marketing agencies. With some New York City-based marketing companies housing upwards of 1,000 employees, the job market for digital marketers is strong. 

In the last decade, digital marketing and media has shifted from a niche skillset to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management, using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spending is based on analytics that produce data-driven insights. There are currently tens of thousands of digital marketing and media jobs to fill, with titles such as digital media specialist, creative director, content specialist, market research analyst, and marketing director.