Sy Syms School of Business ONLINE AND ON-CAMPUS IN NEW YORK CITY Apply to undergraduate program Artificial Intelligence Biotechnology Computer Science Cybersecurity Data Analytics and Visualization Digital Marketing and Media Mathematics Occupational Therapy Physician Assistant Physics Speech-Language Pathology The Latest from Syms Honoring Excellence: Sy Syms Celebrates Three Outstanding MBA Graduates from the Class of 2025 Read more Honoring Excellence: Sy Syms Celebrates Three Outstanding MBA Graduates from the Class of 2025 Sy Syms Bids Farewell to Dean Wasserman at 38th Annual Awards Dinner鈥 Read more Sy Syms Bids Farewell to Dean Wasserman at 38th Annual Awards Dinner鈥 Administrative Changes Reflect Sy Syms鈥檚 Vision for Growth Read more Administrative Changes Reflect Sy Syms鈥檚 Vision for Growth Sy Syms MBA Newsletter: Issue 1, May 2025 Sy Syms MBA Newsletter: Issue 1, May 2025 Sy Syms Alumni Newsletter: Issue 9, May 2025 Sy Syms Alumni Newsletter: Issue 9, May 2025 麻豆传媒映画 Inducts 37 Students - 32 Undergrad & 5 MBA - into its Beta Gamma Sigma Chapter The Beta Gamma Sigma International Business Honor Society consists of the top 10% of business students globally. 麻豆传媒映画 Inducts 37 Students - 32 Undergrad & 5 MBA - into its Beta Gamma Sigma Chapter Asher Brooks '25SB (MBA) Invited to Speak on B麻豆传媒映画-Sponsored Panel at Dare to Overcome Conference in Washington, DC Asher Brooks '25SB (MBA) Invited to Speak on B麻豆传媒映画-Sponsored Panel at Dare to Overcome Conference in Washington, DC President Trump Names Judge Matthew Solomson First Orthodox Jewish Chief Judge of a Federal Court (Court of Federal Claims) President Trump Names Judge Matthew Solomson First Orthodox Jewish Chief Judge of a Federal Court (Court of Federal Claims) Sy Syms School of Business MBA Students Participate in B麻豆传媒映画 Marriott Case Competition on Faith and Belief in the Workplace Read here Sy Syms School of Business MBA Students Participate in B麻豆传媒映画 Marriott Case Competition on Faith and Belief in the Workplace Hispanic Heritage Month at Sy Syms! We celebrated Hispanic Heritage Month by recognizing several individuals who made an impact. Hispanic Heritage Month at Sy Syms! Honoring Excellence: Sy Syms Celebrates Three Outstanding MBA Graduates from the Class of 2025 Read more Honoring Excellence: Sy Syms Celebrates Three Outstanding MBA Graduates from the Class of 2025 Sy Syms Bids Farewell to Dean Wasserman at 38th Annual Awards Dinner鈥 Read more Sy Syms Bids Farewell to Dean Wasserman at 38th Annual Awards Dinner鈥 Administrative Changes Reflect Sy Syms鈥檚 Vision for Growth Read more Administrative Changes Reflect Sy Syms鈥檚 Vision for Growth Sy Syms MBA Newsletter: Issue 1, May 2025 Sy Syms MBA Newsletter: Issue 1, May 2025 Sy Syms Alumni Newsletter: Issue 9, May 2025 Sy Syms Alumni Newsletter: Issue 9, May 2025 麻豆传媒映画 Inducts 37 Students - 32 Undergrad & 5 MBA - into its Beta Gamma Sigma Chapter The Beta Gamma Sigma International Business Honor Society consists of the top 10% of business students globally. 麻豆传媒映画 Inducts 37 Students - 32 Undergrad & 5 MBA - into its Beta Gamma Sigma Chapter Asher Brooks '25SB (MBA) Invited to Speak on B麻豆传媒映画-Sponsored Panel at Dare to Overcome Conference in Washington, DC Asher Brooks '25SB (MBA) Invited to Speak on B麻豆传媒映画-Sponsored Panel at Dare to Overcome Conference in Washington, DC President Trump Names Judge Matthew Solomson First Orthodox Jewish Chief Judge of a Federal Court (Court of Federal Claims) President Trump Names Judge Matthew Solomson First Orthodox Jewish Chief Judge of a Federal Court (Court of Federal Claims) Sy Syms School of Business MBA Students Participate in B麻豆传媒映画 Marriott Case Competition on Faith and Belief in the Workplace Read here Sy Syms School of Business MBA Students Participate in B麻豆传媒映画 Marriott Case Competition on Faith and Belief in the Workplace Hispanic Heritage Month at Sy Syms! We celebrated Hispanic Heritage Month by recognizing several individuals who made an impact. Hispanic Heritage Month at Sy Syms! Faculty News Dr. Travis Oh has papers accepted into two major journals: 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悓饾悮饾惈饾悿饾悶饾惌饾悽饾惂饾悹 and 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悁饾惉饾惉饾惃饾悳饾悽饾悮饾惌饾悽饾惃饾惂 饾惃饾悷 饾悅饾惃饾惂饾惉饾惍饾惁饾悶饾惈 饾悜饾悶饾惉饾悶饾悮饾惈饾悳饾悺 Read the SSRN version for the GenAI paper here: Read excerpts from both papers here Dr. Travis Oh has papers accepted into two major journals: 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悓饾悮饾惈饾悿饾悶饾惌饾悽饾惂饾悹 and 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悁饾惉饾惉饾惃饾悳饾悽饾悮饾惌饾悽饾惃饾惂 饾惃饾悷 饾悅饾惃饾惂饾惉饾惍饾惁饾悶饾惈 饾悜饾悶饾惉饾悶饾悮饾惈饾悳饾悺 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悓饾悮饾惈饾悿饾悶饾惌饾悽饾惂饾悹: 饾悕饾悶饾惏 饾悡饾惃饾惃饾惀饾惉, 饾悕饾悶饾惏 饾悜饾惍饾惀饾悶饾惉: 饾悁 饾悘饾惈饾悮饾悳饾惌饾悽饾悳饾悮饾惀 饾悊饾惍饾悽饾悵饾悶 饾惌饾惃 饾悇饾悷饾悷饾悶饾悳饾惌饾悽饾惎饾悶 饾悮饾惂饾悵 饾悜饾悶饾惉饾惄饾惃饾惂饾惉饾悽饾悰饾惀饾悶 饾悊饾悶饾惂饾悁饾悎 饾悢饾惉饾悶 饾悷饾惃饾惈 饾悞饾惍饾惈饾惎饾悶饾惒饾惉 饾悮饾惂饾悵 饾悇饾惐饾惄饾悶饾惈饾悽饾惁饾悶饾惂饾惌饾惉 饾悜饾悶饾惉饾悶饾悮饾惈饾悳饾悺鈦Generative Artificial Intelligence (GenAI) tools based on Large Language Models (LLMs) are quickly reshaping how researchers conduct surveys & experiments. From reviewing the literature & designing instruments, to administering studies, coding data, & interpreting results, these tools offer substantial opportunities to improve research productivity & advance methodology. Yet with this potential comes a critical challenge: researchers often use these systems without fully understanding how they work. This article aims to provide a practical guide for effective & responsible GenAI use in primary research. We begin by explaining how GenAI systems operate, highlighting the gap between their intuitive interfaces & the underlying model architectures. We then examine different use cases throughout the research process, both the opportunities and associated risks at each stage. Throughout our review, we provide flexible tips for best practice & firm, non-negotiable rules for effective & responsible GenAI use, particularly in areas pertaining to ensuring the validity of GenAI coded responses. In doing so, we hope to help researchers integrate GenAI into their workflows in a transparent, rigorous, & ethically sound manner. Our accompanying website () provides supporting materials, including reproducible coding templates in R and SPSS and sample pre-registrations.鈦鈦饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悁饾惉饾惉饾惃饾悳饾悽饾悮饾惌饾悽饾惃饾惂 饾惃饾悷 饾悅饾惃饾惂饾惉饾惍饾惁饾悶饾惈 饾悜饾悶饾惉饾悶饾悮饾惈饾悳饾悺: 饾悡饾悺饾悶 饾悓饾悮饾惌饾悶饾惈饾悽饾悮饾惀饾悽饾惓饾悮饾惌饾悽饾惃饾惂 饾惃饾悷 饾悇饾惐饾惄饾悶饾惈饾悽饾悶饾惂饾悳饾悶饾惉: 饾悋饾惃饾惏 饾悘饾悶饾惈饾悳饾悶饾悽饾惎饾悶饾悵 饾悇饾惐饾惄饾悶饾惈饾悽饾悶饾惂饾悳饾悶 饾悆饾悶饾惄饾惌饾悺 饾悎饾惂饾悳饾惈饾悶饾悮饾惉饾悶饾惉 饾悅饾惃饾惂饾惉饾惍饾惁饾悶饾惈饾惉鈥 饾悘饾惈饾悶饾悷饾悶饾惈饾悶饾惂饾悳饾悶 饾悷饾惃饾惈 饾悢饾惂饾悽饾惇饾惍饾悶 饾悗饾悰饾悾饾悶饾悳饾惌饾惉 鈦While consuming experiences, people often acquire objects associated with those experiences. This investigation identifies an aspect of experiences that reliably predicts the type of experience-related objects consumers prefer to acquire: perceived experience depth. Evidence from five studies and four replications (N=2036) examining past, imagined, and real-time consumption of experiences indicates that, when consumers perceive to have had a deep (vs. basic) experience consumption, they are more prone to purchasing unique (vs. typical) objects related to that experience. Further, we find that the conversational value of the object helps explain this effect. These results add to the experiential consumption literature a novel finding associated with an aspect present in virtually every experience鈥攑erceived experience depth鈥攁nd an outcome of theoretical and practical relevance鈥攃onsumers鈥 acquisitions of objects linked to their experiences. Dr. Travis Oh has papers accepted into two major journals: 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悓饾悮饾惈饾悿饾悶饾惌饾悽饾惂饾悹 and 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悁饾惉饾惉饾惃饾悳饾悽饾悮饾惌饾悽饾惃饾惂 饾惃饾悷 饾悅饾惃饾惂饾惉饾惍饾惁饾悶饾惈 饾悜饾悶饾惉饾悶饾悮饾惈饾悳饾悺 Read the SSRN version for the GenAI paper here: Read excerpts from both papers here Dr. Travis Oh has papers accepted into two major journals: 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悓饾悮饾惈饾悿饾悶饾惌饾悽饾惂饾悹 and 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悁饾惉饾惉饾惃饾悳饾悽饾悮饾惌饾悽饾惃饾惂 饾惃饾悷 饾悅饾惃饾惂饾惉饾惍饾惁饾悶饾惈 饾悜饾悶饾惉饾悶饾悮饾惈饾悳饾悺 饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悓饾悮饾惈饾悿饾悶饾惌饾悽饾惂饾悹: 饾悕饾悶饾惏 饾悡饾惃饾惃饾惀饾惉, 饾悕饾悶饾惏 饾悜饾惍饾惀饾悶饾惉: 饾悁 饾悘饾惈饾悮饾悳饾惌饾悽饾悳饾悮饾惀 饾悊饾惍饾悽饾悵饾悶 饾惌饾惃 饾悇饾悷饾悷饾悶饾悳饾惌饾悽饾惎饾悶 饾悮饾惂饾悵 饾悜饾悶饾惉饾惄饾惃饾惂饾惉饾悽饾悰饾惀饾悶 饾悊饾悶饾惂饾悁饾悎 饾悢饾惉饾悶 饾悷饾惃饾惈 饾悞饾惍饾惈饾惎饾悶饾惒饾惉 饾悮饾惂饾悵 饾悇饾惐饾惄饾悶饾惈饾悽饾惁饾悶饾惂饾惌饾惉 饾悜饾悶饾惉饾悶饾悮饾惈饾悳饾悺鈦Generative Artificial Intelligence (GenAI) tools based on Large Language Models (LLMs) are quickly reshaping how researchers conduct surveys & experiments. From reviewing the literature & designing instruments, to administering studies, coding data, & interpreting results, these tools offer substantial opportunities to improve research productivity & advance methodology. Yet with this potential comes a critical challenge: researchers often use these systems without fully understanding how they work. This article aims to provide a practical guide for effective & responsible GenAI use in primary research. We begin by explaining how GenAI systems operate, highlighting the gap between their intuitive interfaces & the underlying model architectures. We then examine different use cases throughout the research process, both the opportunities and associated risks at each stage. Throughout our review, we provide flexible tips for best practice & firm, non-negotiable rules for effective & responsible GenAI use, particularly in areas pertaining to ensuring the validity of GenAI coded responses. In doing so, we hope to help researchers integrate GenAI into their workflows in a transparent, rigorous, & ethically sound manner. Our accompanying website () provides supporting materials, including reproducible coding templates in R and SPSS and sample pre-registrations.鈦鈦饾悏饾惃饾惍饾惈饾惂饾悮饾惀 饾惃饾悷 饾悁饾惉饾惉饾惃饾悳饾悽饾悮饾惌饾悽饾惃饾惂 饾惃饾悷 饾悅饾惃饾惂饾惉饾惍饾惁饾悶饾惈 饾悜饾悶饾惉饾悶饾悮饾惈饾悳饾悺: 饾悡饾悺饾悶 饾悓饾悮饾惌饾悶饾惈饾悽饾悮饾惀饾悽饾惓饾悮饾惌饾悽饾惃饾惂 饾惃饾悷 饾悇饾惐饾惄饾悶饾惈饾悽饾悶饾惂饾悳饾悶饾惉: 饾悋饾惃饾惏 饾悘饾悶饾惈饾悳饾悶饾悽饾惎饾悶饾悵 饾悇饾惐饾惄饾悶饾惈饾悽饾悶饾惂饾悳饾悶 饾悆饾悶饾惄饾惌饾悺 饾悎饾惂饾悳饾惈饾悶饾悮饾惉饾悶饾惉 饾悅饾惃饾惂饾惉饾惍饾惁饾悶饾惈饾惉鈥 饾悘饾惈饾悶饾悷饾悶饾惈饾悶饾惂饾悳饾悶 饾悷饾惃饾惈 饾悢饾惂饾悽饾惇饾惍饾悶 饾悗饾悰饾悾饾悶饾悳饾惌饾惉 鈦While consuming experiences, people often acquire objects associated with those experiences. This investigation identifies an aspect of experiences that reliably predicts the type of experience-related objects consumers prefer to acquire: perceived experience depth. Evidence from five studies and four replications (N=2036) examining past, imagined, and real-time consumption of experiences indicates that, when consumers perceive to have had a deep (vs. basic) experience consumption, they are more prone to purchasing unique (vs. typical) objects related to that experience. Further, we find that the conversational value of the object helps explain this effect. These results add to the experiential consumption literature a novel finding associated with an aspect present in virtually every experience鈥攑erceived experience depth鈥攁nd an outcome of theoretical and practical relevance鈥攃onsumers鈥 acquisitions of objects linked to their experiences. Upcoming Syms Events Hack The Hate: Israeli Tech Against Online Antisemitism | Wednesday, June 18 | 5:30 - 9:00 PM EST in NYC (Address available upon registration) Register at www.yu.edu/hackthehate Hack The Hate: Israeli Tech Against Online Antisemitism | Wednesday, June 18 | 5:30 - 9:00 PM EST in NYC (Address available upon registration) State of the Markets: What Now? | Tuesday, June 24 | 6:00 PM | Grant Thornton Tickets: $36 Click for more info State of the Markets: What Now? | Tuesday, June 24 | 6:00 PM | Grant Thornton Grant Thornton757 3rd Ave, 9th Floor, New York, NYTo purchase tickets, register at: ;For more information: Hack The Hate: Israeli Tech Against Online Antisemitism | Wednesday, June 18 | 5:30 - 9:00 PM EST in NYC (Address available upon registration) Register at www.yu.edu/hackthehate Hack The Hate: Israeli Tech Against Online Antisemitism | Wednesday, June 18 | 5:30 - 9:00 PM EST in NYC (Address available upon registration) State of the Markets: What Now? | Tuesday, June 24 | 6:00 PM | Grant Thornton Tickets: $36 Click for more info State of the Markets: What Now? | Tuesday, June 24 | 6:00 PM | Grant Thornton Grant Thornton757 3rd Ave, 9th Floor, New York, NYTo purchase tickets, register at: ;For more information: About The Sy Syms School of Business was established through a generous gift by Sy Syms, entrepreneur, philanthropist and businessman, in 1987. From its inception, with Mr. Syms鈥 vision, the school pledged to offer a unique and comprehensive curriculum in business and a deep grounding in meaningful values. True to our dedication to innovation, three of our programs are now offered online. Innovation Lab Our Faculty About The Sy Syms School of Business was established through a generous gift by Sy Syms, entrepreneur, philanthropist and businessman, in 1987. From its inception, with Mr. Syms鈥 vision, the school pledged to offer a unique and comprehensive curriculum in business and a deep grounding in meaningful values. True to our dedication to innovation, three of our programs are now offered online. Innovation Lab Our Faculty Our Programs Undergrad Programs Our Programs Undergrad Programs Our Mission The mission of the Sy Syms School of Business is to develop Torah-grounded professionals who excel in the workplace and in the community. The Sy Syms School of Business is dedicated to creating the business leaders and innovators of tomorrow. It is a vibrant community of students and faculty working in tandem to provide a stellar, comprehensive education in business fundamentals and practice. Sy Syms provides a business education that is distinct from other schools because of its unique mission and values, and its focus on practice. Our Focus The school鈥檚 focus is on integrating ethics in every course, incorporating meaningful values while celebrating the spirit of entrepreneurship across the curriculum. Syms has built a comprehensive program plan designed to foster an environment that encourages and inspires students to have a positive impact on the business world, intellectually, creatively and ethically. Our programs include the most coveted degrees in business today - accounting, business analytics, entrepreneurship, finance, marketing, real estate and strategy. Undergraduate Jewish Values curriculum Difficult dilemmas emerge when we transition from college into the workplace and into the community. How can we excel professionally while adhering to our Torah Values? How can we resolve conflicts between our work demands and our priorities as religious Jews? How can we tap our talents and business knowledge to contribute to our most important communal institutions, or help launch new ones? These questions are at the heart of our Jewish Values curriculum and our ability to achieve our mission at Sy Syms.Click here for Dean Wasserman鈥檚 鈥淔rom the Dean鈥檚 Desk鈥 newsletter about the launch of the Jewish Values curriculum Sy Syms Alumni Newsletter Issue 9, May 2025 Issue 9, May 2025 Issue 8, March 2025 Issue 8, March 2025 Issue 7, January 2025 Issue 7, January 2025 Issue 6, November 2024 Issue 6, November 2024 Issue 5, September 2024 Issue 5, September 2024 Issue 4, May 2024 Issue 4, May 2024 Issue 3, March 2024 Issue 3, March 2024 Issue 2, November 2023 Issue 2, November 2023 Issue 1, September 2023 Issue 1, September 2023 Issue 9, May 2025 Issue 9, May 2025 Issue 8, March 2025 Issue 8, March 2025 Issue 7, January 2025 Issue 7, January 2025 Issue 6, November 2024 Issue 6, November 2024 Issue 5, September 2024 Issue 5, September 2024 Issue 4, May 2024 Issue 4, May 2024 Issue 3, March 2024 Issue 3, March 2024 Issue 2, November 2023 Issue 2, November 2023 Issue 1, September 2023 Issue 1, September 2023 Sy Syms MBA Newsletter Sy Syms MBA Newsletter: Issue 1, May 2025 Sy Syms MBA Newsletter: Issue 1, May 2025 Sy Syms MBA Newsletter: Issue 1, May 2025 Sy Syms MBA Newsletter: Issue 1, May 2025 Keep up with everything Sy Syms!Social media News | |